Product Page Optimisation: What’s Important?

<aside>Hmmm… Struggling to get to the work I need to do today because I couldn’t quite resist one of my ecommerce feeds… And one page led to another. Good stuff, though:</aside>

The importance of product pages can be underestimated. Often in the SEO context much more attention is paid to home, category and sub-category pages.

But product page optimisation* is crucial to both long tail search traffic and — something that is definitely neglected in the SEO context — sales or conversion.

The e-tailing group and ARS eCommerce took a look at the importance of various product page elements, in an August, 2007 study and produced a set of results that any etailer should be aware of: