Small is Good for Internet Marketing

Mike Moran’s suggestion that web marketing favours small businesses is an interesting one for me as I transition from mainly working with large corporations to working with sme’s.

Moran suggests that the marketing challenges that small businesses face offline can be advantages online.  Not sure that I agree but I do agree that there is a lot more to successful online marketing than having the resources the big players have at their disposal.

Smarts can outgun budget. But often making the most of web marketing opportunities requires a significant investment in time and effort, if not money.

Why does Mike think that small business people have an advantage?

“1. Because you don’t have any money[...]

2. Because you aren’t trying to impress your boss[...]

3. Because you aren’t afraid to fail.”

Not surprised to see that comments are not all positive but I will be checking back to see if anyone else offers an opinion