Web Marketing Insight Catchup

Some days my daily search for Web marketing insight is frustrating other days, well, the insight is in full flood.

First thing:
Turn my laptop on return; to the kitchen [sigh] to get the coffee I meant to bring down to the office; log in and wait for my beleaguered pc to sort out itself ["commmmon!"]; and settle in to read email and RSS feeds because that’s one of the things I offer clients: the latest Internet marketing tactics.

(Know the story of Sisyphus doomed to spend eternity 1. pushing a rock up a hill 2. losing it near the top and 3. repeating 1. and 3.? Well. I relate. But in a good way. The fact that one is never on top of the Internet marketing knowledge hill could be frustrating. Except, constant learning makes life interesting for me.)

Hour later:
Either:

• Hmmmm. Not sure I’ve actually learned much — another five internet marketing information product  pitches, advice I first read in 2001 recycled or repackaged, two more social media sites to consider, etc. That is: a lot of information but no insight.

“Water, water, everywhere, nor any drop to drink” Coleridge, The Ancient Mariner

Or:

• Lots of fresh insight to note (fresh water to drink from the sea of indigestible salt water that is the daily flow of Web marketing advice) and not enough time to take it in and share it with others.

Fresh or Worthwhile Web Marketing Insight:

• A reminder from Gerry McGovern that your target audience is more and more fickle every day based on a number of things Gerry has come across on his web travels
• (via Jennifer Laycock of Search Engine Guide) a very droll take on the right way to hire an SEO firm from Ian Dury of Conversation Marketing

(Note, especially: the first point about SEOs that can’t write. The technical stuff matters. But the words deliver the traffic and the ROI. I would say that, of course.)

• “Five Ways to Improve Your Customer Experience” from, Clickz columnist, Heidi Cohen actually offers more than five. Her general theme, understanding and catering to chosen customers’ needs in products, service and company style is one I heartily endorse.