“Content is king.” It was true when I first started creating website content 18 years ago. And it remains true.
If you are not offering targeted, compelling and search-friendly content to your visitors, then you aren’t seizing the key opportunity of digital marketing. The key opportunity? The chance to find and talk directly to people actively seeking what you are offering.
Whatever your business model … Regardless of the sort of organisation you are running … Whatever your online goals … You need to give your visitors optimised information to gain their trust and start a profitable relationship.
Don’t underestimate the importance of getting the words right!
Your website content/information could be delivered in any number of forms – text, images, video, audio, podcast, downloadable pdf… But you won’t succeed online, if it isn’t the information your target audience is seeking. (Pssst. That’s the secret: the Internet is many things but, bottom line, it’s a place to find and exchange information… content.)
And you’ll struggle if your content isn’t available via search engines, users’ preferred information seeking tool.
Let’s work together to develop the web content you need:
Contact me today to develop the content you need to initiate and sustain profitable relationships with your target audience.