Website Optimisation Wisdom: Continuous is Best

Urgent or easy tasks all too often delay website optimisation to the detriment of small and medium business (SMB) sites.

And not just SMBs either. In years of advising large and small businesses how to optimise their websites, I have often found that initial enthusiasm for changes is lost and changes don’t get made. Competing agendas push things down the priority list. Or the need for change is forgotten as clients struggle to keep on top of site maintenance, fulfilling orders, the day to day stuff.

Checking my YouTube subscriptions I came across some very useful insight into the importance of “continuous incremental improvement” and how to achieve it from three wise men of online marketing.

Shoulder to shoulder, Dr Ralph Wilson, Jim Sterne and Bryan Eisenberg talk through the issues — useful viewing for anyone struggling to find the time to make website changes because other tasks get in the way…

Bottom line: Make little changes to your website experience all the time to keep up with your competitors or fall behind. And find time for them by understanding what is important as opposed to urgent when maintaining your site.

Note: This is an issue I want to explore in depth in a future post because it is an issue that I come across a lot with clients both in terms of the value of my services and getting sites in the shape I recommend.