Optimise your website for search engines and people alike to generate site visitors and convert them into customers.
Want your website to be an effective part of your marketing mix? Website optimisation is about much more than catering to search engines. If you aren’t catering to people — aka potential customers — just as well, all the traffic from search engines you get won’t add much to your business’s bottom line. You need to not only generate traffic to your site but convert it into business enquiries or sales.